Diet Soda Makers Sued Over Deceptive, False and Misleading Advertising

Low- or no-calorie artificial sweeteners such as aspartame are typically used to sweeten so-called “diet” foods and beverages in lieu of calorie-rich sugar or high fructose corn syrup. The idea is that consuming fewer calories will result in weight loss. However, research has firmly refuted such claims, showing that artificial sweeteners actually produce the complete opposite effect. 

By lowering appetite suppressant chemicals and encouraging sugar cravings, artificial sweeteners actually raise your odds of weight gain. Studies have also shown artificial sweeteners promote insulin resistance and related health problems just like regular sugar does, so claims that “diet” soda and snacks are a safe and healthy option for diabetics are false as well.

Use of the Word ‘Diet’ Is Deceptive, False and Misleading

False advertising is prohibited by federal law, and the term “diet” is only permitted on brands or labels when it is not false or misleading. Two years ago — in light of the overwhelming amount of research demonstrating that artificially sweeteners actually raise your risk of obesity rather than combat it — the consumer group U.S. Right to Know (USRTK) asked the Federal Trade Commission and the Food and Drug Administration (FDA) to investigate Coca-Cola Co., PepsiCo Inc. and other companies for false advertising.  Read more..